Problem:
ZED RUN is releasing an crypto-based currency to be utilised as an in-game currency, my task was to formulate various material to be used by the marketing team to generate interest in purchasing this currency to be used in game.

Solution:
One of the first pieces of collateral I created was a promotional video for social media, which was a ‘waterfall’ style video of the tokens falling, a specific number of tokens were generated. This concept was adapted from the game of ‘guess how many jellybeans are in this jar’. This video allowed social media interation with current users to comment and interact with the post to attempt to guess how many tokens fell, and if they guessed correctly, they won the prize.
I also created other various image renders and videos to further push the new token on blogs, social media & the company website.

Conclusion:
This approach allowed for increased social media growth due to interaction from the possibility of winning the currency, drove traffic to the companies platforms, generating hype and interest for the new token.